Privacy Policy
Effective date: September 23, 2026
This Privacy Policy explains how Meritensa (“we,” “us,” or “our”) collects, uses, and shares personal information through Meritensa.com, our public website forms, waitlist, and related communications.
This policy covers our public website and outreach activities. Case-upload, case-analysis, or other product services may require additional privacy notices before use.
1. Information we collect
Information you provide. We collect the information you submit through forms or communications, such as your name, email address, telephone number, organization, professional role, interests, and message content. We may also receive information you share through events, social media, or professional introductions.
Information collected automatically. We and our providers collect technical and usage information, which may include IP address, browser and device details, cookie or device identifiers, approximate location, referring pages, pages visited, timestamps, and interactions with our website, forms, emails, and advertisements. Cookies, pixels, tags, and similar technologies may collect this information.
Sensitive information. Please do not submit confidential case documents, attorney communications, financial account details, government identification numbers, health information, or other sensitive information through general inquiry or waitlist forms. Submitting an inquiry does not create an attorney-client relationship or secure representation or funding.
2. How We Use Information
We use information to:
Operate, maintain, secure, and improve our website and communications.
Respond to inquiries, manage our waitlist, and communicate about opportunities you express interest in.
Send product updates, invitations, and marketing communications, subject to your choices and applicable law.
Understand audience interests, measure campaigns, and deliver or improve advertising, including retargeting.
Develop and evaluate our offerings and business relationships.
Prevent misuse, maintain appropriate records, comply with law, and protect legal rights.
For materially different purposes, we will provide additional notice and obtain consent where required. We may use aggregated or deidentified information for research, reporting, and improvement, subject to applicable law.
3. How We Share Information
We may disclose information to:
Service providers and authorized personnel supporting hosting, forms, storage, email, customer relationship management, analytics, security, and business operations, as needed for their work.
Analytics and advertising partners, including Google and Meta, as described below.
Professional partners, such as lawyers or funders, when you request an introduction or authorize sharing for that purpose.
Professional advisers, authorities, or other parties when reasonably necessary for legal compliance, responding to lawful requests, preventing fraud, or protecting rights and safety.
A successor operator or transaction participants in connection with incorporation, financing, reorganization, acquisition, or a transfer of the project or its assets, subject to appropriate confidentiality protections and applicable law. A transfer does not authorize materially inconsistent uses without any required notice or consent.
4. Cookies, analytics, and advertising
We use Google Analytics to understand website traffic and usage and Meta Pixel to measure advertising, build audiences, and show relevant advertisements. We may use additional providers for the purposes described in this policy, with further disclosure where required.
We and these partners may use first-party and third-party cookies or identifiers together to measure activity and recognize browsers or devices. Partners may collect information directly from your browser, combine it with information from other websites or their services, and use it under their own privacy policies. These activities can involve tracking over time and across websites.
Disclosing online identifiers and browsing or interaction information to advertising partners may constitute a “sale,” “sharing,” or “targeted advertising” under applicable privacy laws, even without a monetary payment.
Learn more: Google’s data practices and Meta’s Privacy Policy.
5. Your choices and privacy requests
Tracking choices. Use the website’s Cookie Settings / Privacy Choices control to manage optional tracking, including advertising-related sharing. Where required, we obtain consent before enabling nonessential tracking and honor recognized opt-out preference signals, including Global Privacy Control. Our website does not respond to legacy browser “Do Not Track” signals separately from these controls.
You can also manage browser cookies, use the Google Analytics opt-out browser add-on, or adjust Google advertising preferences and Meta advertising preferences. Some choices apply only to a particular browser, device, or account. Blocking cookies may affect website functionality.
Emails. Unsubscribe using the instructions in a marketing email or contact us below. We may still send nonmarketing messages about your requests or privacy choices.
Privacy rights. Depending on applicable law, you may have rights to access, correct, delete, or receive a copy of your personal information; withdraw consent; or opt out of certain processing, sales, sharing, or targeted advertising. Contact us to exercise applicable rights, submit an authorized-agent request, or appeal a denied request. We may verify identity or authority where appropriate, but will not require identity verification for advertising opt-outs where prohibited. Legal exceptions may apply. We will not unlawfully discriminate against you for exercising your rights.
6. Retention and security
We retain information for as long as reasonably needed for the purposes described here. Relevant factors include the nature of an inquiry or relationship, your preferences, the sensitivity of the information, and legal or recordkeeping needs. We may retain limited records to honor opt-outs or resolve disputes.
We use reasonable administrative, technical, and organizational safeguards appropriate to the information we hold. No website, storage system, or transmission method is completely secure.
7. International processing
Our website is primarily intended for a U.S. audience. Our personnel and providers may access or process information in the United States and other countries, where privacy laws may differ. Where applicable, we use the safeguards required for international transfers. Visiting the website does not itself waive your privacy rights or provide consent where separate consent is required.
8. Children and third-party websites
The website is intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided information, contact us so we can investigate and take appropriate action.
Third-party websites and services linked from our website have their own privacy practices. This policy does not govern their independent activities.
9. Changes to this policy
We may update this policy as our practices change. We will post the revised policy with a new effective date and provide additional notice of material changes, and obtain consent, where required by law.
10. Contact
For privacy questions or requests, contact Meritensa at contact@meritensa.com.
Before publishing: Section 5 says visitors can use a Cookie Settings / Privacy Choices control and that the site honors Global Privacy Control. Check that those features actually work on the Framer site. Privacy statements need to match the site’s real practices, and California’s privacy agency specifically addresses opt-out signals and privacy-choice links.